Masters of the Mix Spring Fair

Join the alchemists of retail

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Where commerce meets creativity

Spring Fair 2026 is the UK’s leading trade show connecting home, gift, fashion and garden buyers with brands that shape the seasons ahead.

Today’s retailers blend categories and ideas – home with fashion, gift with lifestyle, design with functionality. You’re the masters of the mix, redefining what modern retail looks like.

Spring Fair has evolved to reflect that energy – where creativity meets commerce, and every connection sparks something new.

38,000+

buyers

75+

years of success

1,500+

suppliers

Find your next bestseller

Explore over 1 million products, with 38% available exclusively at Spring Fair 2026. Let us help you curate your next bestselling collections.

WHY VISIT

Showcase your products

Make sales that matter. Put your products in front of purchase-ready buyers at the trade event with a collective buying budget of £2.25bn.

WHY EXHIBIT

Little Black Book

 

Explore the free digital Little Black Book - your ultimate pre-show guide to all things Spring Fair!

VIEW HERE

Get into the Spring Fair spirit with our dedicated playlist

Check out our Spring Fair Spotify Playlist, playing across the show and packed with feel-good tracks. Have a listen, download it and keep the vibe going - whether you’re on your way to the show, heading home, or playing it in your shop!

Meet your dream suppliers

From artisanal creators to large-scale producers this is your chance to shake hands with the perfect suppliers. Take a look at the brands and collections you'll discover.

EXPLORE EXHIBITORS

Trusted by the retail industry

Spring Fair's 75+ years of retail expertise attracts leading suppliers and buyers from across retail. We're trusted by the industry to create new and lasting opportunities for businesses success.

WHY VISIT

Elevate your business

Beyond phenomenal products, we help you to take the next steps for your business. Get access to the latest business insights, 1-2-1 clinics and masterclasses from industry experts, retail leaders and innovators at Spring Fair 2026.

WHAT'S ON

The Hidden Forum

 

A stripped-back, secretive theatre devoted to ideas that move industries.

This stage hosts one Power Talk daily featuring retail's most influential voices.

 

 

EXPLORE THE HIDDEN FORUM

Show sectors

Discover our curated product sectors designed to inspire your buying journey.

Explore the breadth of categories shaping the season’s trends from home and gift to fashion, everyday essentials and more.
 

The Summerhouse Lookbook

 

It’s a pleasure to welcome you to another edition of The Summer House Edit, celebrating both Spring Fair’s 76th edition and the 36th edition of this vibrant, ever-evolving sector. Explore the sector and download the look-book!

 

EXPLORE THE SECTOR

  • "We come to Spring Fair due to the variety of buyers, from independents to the big stores we all dream of. There has been a buzzing atmosphere with lots of new clients and there are lots of smiling faces."
    Sean Johnson
    Quay Traders, General Manager
  • "It’s a very nice experience! We got so many contracts and found it very good to grow our business.’’
    Usman Ali
    Cotton Wonders LTD, Sales Director
  • ‘‘It’s been a fantastic experience at Spring Fair. We’ve met some wonderful potential stockists and made connections that will last a long time.”
    Katherine Khangurra
    Libra Fine Arts

Our latest retail news and insights

Your questions, answered

What is Spring Fair?

Spring Fair is the retail industry's number one wholesale home, gift and fashion trade event, welcoming more than 38,000 visitors through the doors of the Birmingham NEC to trade with over 1,500 suppliers, exhibiting their products over the course of 4 days. We’re the ultimate "shop for shops”, home to the latest products, trends and industry leading insights of Spring Fair.

Browse, feel and experience what’s new within home, gift and fashion, make long lasting connections and recharge your retail know-how for the important year ahead. Our live event is held across 4 days in February at the NEC Birmingham, with its central location making it easily accessible for both UK and international visitors.

If you want to find your next best-seller and form valuable new connections, then Spring Fair is the place for you. There’s so much to discover…

Why are trade shows important?

Trade shows are a time-efficient way to source new products, often leading to unexpected inspiration. They offer a hands-on experience, allowing buyers to truly understand the products and how they’ll resonate with customers. With thousands of items on display, it's easy to spot emerging trends and gain insights. Plus, they provide a valuable opportunity to build relationships with suppliers and industry peers with Spring Fair.

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