Spring Fair is proud to welcome back the Greeting Card Association (GCA), a long-standing partner and champion of the greeting card industry. This year, the GCA is bringing an inspiring mix of events and initiatives to our show, creating opportunities for retailers, exhibitors and card enthusiasts to connect, collaborate and celebrate the joy of card-giving. 

 

From showcasing emerging talent to highlighting the power of heartfelt communication through cards, the GCA’s presence at Spring Fair 2025 is set to be a true highlight. Here’s what to look forward to: 

 

 

GCA Debut Pavilion – Hall 3 

The GCA Debut Pavilion, located in Hall 3, is the ultimate platform for new exhibitors entering the greeting card industry. Designed to spotlight emerging businesses, this area provides GCA members with an exclusive opportunity to showcase their creativity and make a lasting impression. 

With tailored stand packages, the Pavilion ensures that first-time exhibitors have all they need to launch their products in a professional and impactful way. For retailers, it’s a chance to discover fresh talent and unique designs that could become the next big thing in greeting cards. 

 

 

Greeting Card Association Lounge – Hall 2 

The GCA Lounge, situated in Hall 2, is your go-to destination for inspiration, connection, and celebration. Packed with exciting activities and resources, here’s what you’ll find: 

• Free Spring POS Kits: Retailers can pick up exclusive Spring Season Toolkit packs, which include marketing materials for key occasions like Valentine’s Day, Mother’s Day, Easter, and Father’s Day. These kits are a great way to refresh your shop displays and prepare for the busy spring season. 

• #Cardmitment Campaign: Spread Joy, One Card at a Time: Step into the GCA Lounge in Hall 2 and join us in celebrating the power of connection! With a beautiful postbox provided by N Smith and a selection of stunning cards generously supplied by GCA members, you can send heartfelt messages to anyone, completely free of charge!  Whether you want to brighten the day of an exhibitor on-site, share a note with a loved one, or reach out to a prospective business lead, this is your chance to make someone's day extra special. Our team will even hand-deliver cards to exhibitors around the show at 3 PM daily. Thanks to The Art File (Hall 3, Stand 3P11), postage is fully covered! Be sure to visit their stand, explore their incredible card range, and share your gratitude for their support. Don’t miss this opportunity to send a little joy because every card carries the power to connect and uplift. 

• Card Donations: Visitors and exhibitors can contribute to the #Cardmitment initiative by donating greeting cards, either in advance or onsite during the show. Your donations will help share the simple but powerful joy of sending and receiving a card. 

 

 

Giant 75th Anniversary Cards

To celebrate the GCA’s 75th anniversary, giant greeting cards will be on display in the Piazza and the GCA Lounge in Hall 2. These oversized cards are open for everyone to sign, leaving messages of celebration, inspiration, and connection. Supported by The Art File, these monumental cards are a wonderful tribute to the enduring power of greeting cards over the last 75 years. 

 

 

Happy Hour in the GCA Lounge 

For the first three days of the show, the GCA Lounge will host exclusive Happy Hours from 4:30–5:30 pm. These relaxed networking events are perfect for exhibitors and buyers in the Greetings, Party & Celebration sector to connect, share ideas, and unwind in a welcoming environment. 

 

 

Why Visit the GCA at Spring Fair?

The GCA’s presence at Spring Fair embodies the very best of the greeting card industry—creativity, artistry, and the joy of meaningful connection. Whether you’re exploring the latest designs in the Debut Pavilion, sending a card through the #Cardmitment campaign, or mingling during Happy Hour, the GCA ensures there’s something for everyone. 

 

 

Join the Celebration

Spring Fair 2025 is your opportunity to experience the passion and innovation of the greeting card industry, brought to life by the GCA. We’re delighted to host the Greeting Card Association once again and invite you to join them in celebrating creativity, connection, and the timeless art of card-giving. 

Mark your calendars and don’t miss the chance to be part of this unforgettable event. If you haven’t already, register your ticket today. 

We look forward to seeing you at Spring Fair 2025!