The Elf on the Shelf® Was Only the Beginning: Unveiling The Lumistella Company’s Santaverse™, Its Stories, Characters and Products

At The Lumistella Company, it’s not enough to be home to the world’s most recognized Christmas elf – the one and only The Elf on the Shelf®. This year, the holiday powerhouse launches Santaverse™: The Enchanted World of Santa Claus to enthusiastic fans all around the globe, bringing all-new stories, fresh and inspiring characters, and a portfolio that is brimming with sensational new products. 

Joining Santa’s authentic Scout Elf® helpers, the cuddly Elf Pets® pals and their kind companions, the Elf Mates® friends, a host of new characters emerge from Santa’s crew with inspired stories and affordable product offerings that will bring year-round delight to the brand’s devoted fans. Never-before-seen characters include adorable elf babies called Frost Pips™. These tiny playable elf figures, born from frost flowers, are the smallest of Santa’s elves. Bogie™ pals, clever, long-tailed charmers with big personalities will bounce onto the scene as well, available in four vibrant colors, ready for imaginative play. A brand-new SnoBiggie™ line will debut its first fuzzy and friendly yeti characters, who are anything but abominable. Noorah, Santa’s extraordinary arctic fox, whose enchanting backstory was revealed via a gorgeously illustrated picture book, Extraordinary Noorah: Santa’s Magical Arctic Fox for the 2023 season, returns as a star among arctic foxes as one of Santa’s oldest and most trusted helpers with several new products for play and display. Additionally, Elf Mates pals, who have long been Santa’s kindest and most charitable elves, get an updated look, with fresh uniforms and new stories. Priced just right at only £4.99, consumers will want to collect the entire series for fun, creative play. 

“We are thrilled that we’ve had the opportunity to create joyful family moments and memories for families across the world for 20 years,” said Chanda Bell, co-founder and co-CEO of The Lumistella Company, and Santa’s Chief Storyteller. “Santaverse will open the door to new partnerships, branded entertainment, digital content, immersive experiences, new products and so much more.”

“We are thrilled to welcome The Lumistella Company to Spring Fair this year. Their products have consistently been a hit with a wide range of buyers, from independents and e-commerce stores to department stores. We are excited to see the magic and mischief on display from Lumistella Company's Elf on the Shelf®. It’s not enough to be home to the world’s most recognised Christmas elf. We are particularly excited to see the Santaverse™ portfolio range at Spring Fair, which will no doubt be a sensational array of new products”.  - Soraya Gadelrab, Event director, Spring Fair and Autumn Fair  

Step into the magic of Santaverse and be part of the enchantment that is soon to captivate consumers around the world when you visit their distributors, Baby Republic and ToyTopic, In Hall 4, booths 4A12 and 4G94, at Spring Fair. 

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