Visual Merchandising with Debbie Flowerday: The Pyramid Scheme

 

Dressing a window using the pyramid scheme is a time-honoured visual merchandising technique that creates engaging and eye-catching displays. This approach leads the viewer’s gaze from the base to the peak of the arrangement, highlighting key products while ensuring balance, visual interest, and hierarchy.

 

Watch Debbie Flowerday, Visual Merchandising Consultant, dress a window using the pyramid scheme in the video below.

 

 

 

Here is your Step-by-Step Guide on how to dress a window using the pyramid scheme:

 

1. Understanding the Pyramid Structure

The pyramid structure mimics its namesake: the broadest section is at the bottom, narrowing as you ascend. This design fosters a natural flow for the eye, drawing attention from the base upward to the focal point. The benefits of this approach include:

• Maximising space without creating clutter.
• Creating focus on key pieces or products.
• Balancing visual weight, resulting in a cohesive and intentional display.

By organising items from larger or heavier at the base to smaller and more delicate at the top, the pyramid structure enhances the overall impact of your display.

 

2. Identify the Focal Point

Before constructing your pyramid, determine the focal point of the display—this is the product or item you want to emphasise. It could be a best-seller, a new product, or something seasonal.

• Position the focal point at the top of the pyramid (or near the centre for balance) to create a "peak" that captures attention.
• Elevate this product slightly compared to surrounding items, using stands or platforms to enhance visibility.

3. Build the Base of the Pyramid

Start with the base, which provides the foundation for the rest of the display. Here, you’ll place your largest or most visually heavy items.

• Create a solid, wide foundation using larger props, mannequins, or significant products.
• Organise the base with 3-5 items, maintaining a symmetrical layout for stability and visual harmony.

Example: In a fashion display, use mannequins dressed in complete outfits. For product displays, larger boxes or bags can serve as a sturdy foundation.

 

4. Gradually Layer the Middle Tier

Next, add medium-sized items in the middle layer to support the focal point while visually connecting the base to the peak.

• These items should be slightly smaller than those in the base but still hold enough visual weight.
• Introduce accessories or secondary products that complement the larger base items.

Example: For a fashion display, consider placing handbags or shoes on small pedestals. In a product display, medium-sized items can further enhance the visual story.

 

5. Position the Focal Point at the Peak

The peak of the pyramid is where your focal point resides, drawing the viewer’s eye upward.

• This could be your most premium product, a seasonal highlight, or a new arrival.
• Ensure it is elevated and centred for maximum visibility.

Example: In a fashion window, feature a striking jacket or dress at the peak, surrounded by complementary items below.

 

6. Maintain Symmetry and Balance

Achieving symmetry is crucial in the pyramid scheme. While the structure consists of distinct layers, the display must remain visually balanced.

• Symmetry doesn’t require identical items but should consider balance in size, shape, and colour. For example, a large item on one side should be balanced by another large or group of smaller items on the opposite side.

7. Use Colour and Lighting to Enhance the Pyramid

While size and placement are vital, colour and lighting dramatically enhance your display’s effectiveness.

• Ensure colour harmony among products and props, using a consistent colour palette that aligns with your branding or seasonal themes.
• Strategically employ lighting to guide the viewer’s eye, using spotlights on the focal point and softer lighting for the lower layers.

8. Add Depth with Layering

To avoid a flat appearance, create depth by layering items at different levels.

• Position some items slightly forward or utilise risers to add variety within the layers, enhancing visual interest from various angles.

Example: Stagger mannequins rather than lining them up, allowing each piece to be distinct.

 

9. Test the Pyramid’s Effectiveness

Once your display is complete, step back to view it from multiple angles.

• Ensure the pyramid shape is clear and the focal point stands out.
• Make adjustments for balance, and check how the display looks in both natural and artificial light.

10. Add Final Touches with Props and Branding

To finish, incorporate branded elements or props that enhance the overall theme without overshadowing the pyramid.

• Seasonal decor, signage, and textures can enrich the window’s narrative.
• Place branded signage at eye level to encourage passersby to engage further.