Spring Fair Celebrates 75th Anniversary with Launch of Signature Fragrance ‘Heritage 75’

Spring Fair, the UK’s leading Home, Gift and Fashion trade show, is proud to announce the launch of its exclusive signature fragrance, Heritage 75, created to commemorate the show’s 75th anniversary. The scent, crafted in collaboration with fragrance experts Quintessence Fragrances and design partners Sebnini, will debut at the 2025 edition of Spring Fair, bringing a multisensory dimension to the event and celebrating its legacy of innovation, creativity, and connection in the retail industry.

 

 

Heritage 75: Capturing the Spirit of Spring Fair

Heritage 75 isn’t just a fragrance; it’s a tribute to 75 years of tradition and innovation. Expertly crafted by perfumer Nathalie Rouquet, the scent strikes a balance between past and present. The fragrance is fresh and energising with a warm, comforting finish. It blends bright citrus and floral notes with earthy and woody undertones, creating a balanced scent that feels both modern and timeless—like the comforting embrace of coming home. 

 

“Research has shown that scent has a remarkable ability to evoke memories and influence behaviour, from enhancing customer engagement to driving sales. We’ve seen scent-scaping continue to rise in popularity in retail, with home fragrance emerging as one of our most sought-after product categories by buyers”, said Laura Rae, Head of Community, Spring Fair. “That’s why we’re excited to partner with Quintessence Fragrances and Sebnini to offer visitors an immersive sensory experience that not only reflects the growing demand for scent as a powerful tool in retail, but also provides our visitors with valuable opportunities to learn about the creative process behind building your own fragrance and home fragrance products.” 

 

 

Scent-Scaping at Spring Fair

Incorporating the growing trend of scent-scaping in retail, Heritage 75 will elevate key areas of Spring Fair 2025, including the Buyer’s Lounge, Sales Lounge, and Licensing Lab. Visitors can explore the scent in an immersive environment through interactive stations like the Quintessence Fragrances shopfront, where they can engage with the elements of Heritage 75 and learn about the artistry behind its creation. 

 

 

Limited-Edition Products: Candles and Diffusers 

Heritage 75 extends beyond the show with exclusive limited-edition candles and diffusers, developed by Sebnini Trading Ltd. These products, distributed to key buyers, showcase the rising demand for home fragrances, a category that continues to grow both at Spring Fair and globally. 

Sebastian Schyberg, Global Sales Manager, Sebnini Trading Ltd adds, “Sebnini is delighted to collaborate with Quintessence Fragrances on bringing Spring Fair’s Heritage 75 fragrance to life through our candles and diffusers. We have been attending Spring and Autumn Fair for over 25 years, so this collaboration is an exciting milestone for our team. We’re excited to see Heritage 75 come to life at Spring Fair and to help visitors understand how powerful scent can be in elevating their businesses and leaving customers with lasting memories.” 

 

 

 

Join the Celebration

With over 1,200 exhibitors and an array of exclusive product showcases, Spring Fair 2025 promises to be a landmark event. Attendees will not only experience Heritage 75 but also celebrate 75 years of innovation, creativity, and community. 

Spring Fair has long been a cornerstone of the UK retail calendar, drawing 38,000 buyers annually. It continues to inspire with its dedication to innovation, connection, and the celebration of trends that shape the industry. 

Be part of this milestone event! Join us from 2nd-5th February 2025 at the NEC, Birmingham, and experience the essence of Heritage 75. Register today to witness history in the making and explore how the legacy of 75 years bridges into the future. 

Spring Fair at 75: Building Legacy. Inspiring Innovation. 

 

Secure your spot today! Sign up now to visit Spring Fair 2025 and get ready to transform your retail journey.