Spring Fair and Faire: New Year-Long Partnership Announced
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As we celebrate our 75th anniversary, we are thrilled to announce our latest piece of trade show news - the continuation of our partnership with Faire, the world’s largest online wholesale marketplace. This year-long collaboration is set to redefine the retail experience, seamlessly integrating the physical and digital aspects of trade to better support independent retailers.
A Year-Round Collaboration
Our partnership with Faire brings a new dimension to retail by offering continuous, year-round access to products and brands. We understand that modern retail operates 24/7, and with this collaboration, independent retailers will now be able to source, discover, and manage their orders both online and offline throughout the year. This always-on access ensures our community stays connected to the latest opportunities without interruption.
What You Should Expect in 2025:
Continuous engagement: We're offering retailers and brands a new way to stay connected and trade throughout the year with Spring and Autumn Fair and Faire, reflecting the ever-active nature of today’s retail world.
Exclusive perks: Those attending will benefit from exclusive incentives, including 50% off first orders (up to £100) for new Faire users and complimentary shipping on orders made at the event using the code ‘SPRINGFAIR’ – tackling the key challenge of trade show purchasing.
Enhanced exposure and learning: We’ll have a dedicated Faire stand at Spring Fair where retailers can explore products, meet our team, and discover how to make the most of this hybrid wholesale model. Additionally, expert-led sessions on industry trends will be available at the MasterClass stage. Check out the full schedule.
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"This partnership has already delivered strong results for brands and retailers alike. By extending it into 2025, we’re doubling down on the power of hybrid trading. Our exhibitors get more visibility online, while retailers can streamline their buying processes with the support of Faire’s marketplace. Together, we’re creating a more connected and future-proofed industry.”
As the preferred online marketplace of Spring and Autumn Fair, Faire offers retailers seamless access to an exclusive selection of the show’s offerings through a curated, shoppable collection on Faire.com. Exhibiting brands on Faire that participate in Spring Fair will benefit from comprehensive support, enabling them to maximise their experience at the event and beyond by utilising Faire’s robust suite of tools.
We are excited to collaborate on a dedicated education series aimed at guiding retailers through discovering new brands at the show, placing orders on Faire, and taking full advantage of Faire’s retailer benefits, such as 60-day payment terms for eligible buyers and hassle-free returns.
This partnership highlights our shared commitment to supporting the independent retail community. By blending the strengths of in-person and online shopping, we are providing brands and retailers with the tools they need to thrive in today’s competitive marketplace.
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"Retail never stops – and neither should the tools that support it. By extending our partnership with Spring Fair, we’re giving independent retailers the best of both worlds. They can discover, connect, and place orders online all year round – while still experiencing the magic of seeing, touching, and feeling products in person. As we mark Spring Fair’s 75th anniversary, this partnership reflects our shared vision for a more modern, connected retail industry.”
Join Us at Spring Fair 2025!
Don’t miss out on the opportunity to experience the future of retail at our 75th anniversary Spring Fair. Join us from 2nd to 5th February at NEC Birmingham to explore exclusive products, connect with leading brands, and gain invaluable insights through our MasterClass sessions.
Register your FREE ticket today!
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