With 90% of space sold out, Spring Fair gears up for an incredible February 2022 show

Following on from the astonishing success of Autumn Fair and the highest ever re-book, Spring Fair has announced that 90% of its stand space has been sold and its organisers Hyve Group plc are looking to increase the floorplan to accommodate the flurry of new brands keen to join the show.

As the leading and most definitive marketplace for wholesale home, gift, fashion and sourcing, Spring Fair, which also now incorporates fashion destination Moda, is known as a nucleus for creativity, inspiration, trends, and order writing, as well as bringing the industry together, building communities, nurturing collaboration, and facilitating relationships that last. The next live event takes place at NEC Birmingham on the 6th – 9th February 2022 and features four key buying destinations - Home, Gift, Fashion and Design & Source, as well as the Inspiring Retail Stage which takes on the theme of empowering change featuring inspiring and innovative retailers who are changing their business with a positive impact.

Daniel Mayhew, Event Director, Spring Fair says; “Spring Fair was sorely missed this year and following the hugely successful Autumn Fair, the Spring Fair team are working hard to make the show better than ever. We have spent many months researching the market, talking to our customers, listening, and learning, and feel confident that Spring Fair will deliver the best possible experience across its four days. Visitors will discover the most inspirational and exciting brand line-up and stock rich exhibitors, as well as the newness, cross-buying opportunities, and sustainable products that are so key to buyers and their customers now.”

With its unparalleled cross-buying opportunities, Spring Fair creates a compelling and unmissable platform for buyers to touch, feel, and experience the latest products, trends and innovations across home, gift, fashion, and sourcing – from across the UK and overseas. 

Sustainability continues to be top of the agenda with 82% of visitors stating their interest in sustainable and ethical brands. Existing initiatives such as the Sustainability Trail continues to highlight and champion sustainable brands and the work they are doing. Further sustainability initiatives, including the re-introduction of the Power of One campaign, will be announced soon.

Within Home, showcasing the most stylish and on-trend furniture, textiles and decorative interior accessories, visitors will discover a host of exclusive brands including Coach House, Hill Interiors, Malini, and Walton’s & Co. Showing exclusively in the UK at Spring Fair, Kaemingk will present its beautiful, unique, and creative decorative items for home and garden and decorations for all seasons. Danish brand Chic Antiques returns, as well as French brand Maison Berger, and Authentic Models and Clayre & Eef from Holland. Hand-picked and curated, Summerhouse is home to the most beautiful, style-led, and on-trend homewares and gifts. This season welcomes the return of Danish brand Bloomingville, as well as Bronte by Moon, Libra, Gisela Graham, Biggie Best, and Gallery.

From the latest innovations in cookware to the most beautiful tableware décor, the Housewares sector features the latest kitchenware and dining ideas that brings everyone to the table from brands including Apollo Housewares, T&G Woodware Ltd, My Gifts Trade, Captivate Brands, The DRH Collection, Denby Brands, and David Mason (Design) Ltd. Offering a beautiful synergy and inspiring flow for visitors, the sector is now housed alongside Home and Summerhouse and includes small domestic appliances.

In the burgeoning Gift sector situated in the heart of the show, buyers will discover Widdop & Co, Kikkerland, Lesser & Pavey, Sass & Belle, Puckator, Ashleigh & Burwood, Abysse, Joe Davies, House of Disaster, Powell Craft, Rex London, ChalkUK, Gingko Designs, Retreat Home, Shoeless Joe, and The Company. The crafting trend continues to grow and brands including Stitching Me Softly, Stitch Happy, Stitch with Skye and Crafty You Crafty Me, will show their new collections.

Products for the mind, body and soul, the Beauty & Wellbeing sector features products that pamper, groom, spritz and energise. From beauty staples to hair care for her to grooming and styling kits for him, this is where the most sought-after beauty and wellbeing products glow. Returning favourites include Captain Fawcett, Wild-Olive, Bomb Cosmetics, The Somerset Toiletry Company & Ministry of Soap, Scottish Fine Soaps, and Arran Sense of Scotland, and some exciting new brands such as Sassy Shop Wax, VBC.Life, Emily Victoria Candles, and Holistic Gypsies.

Home to the finest, most magical children’s toys, gifts, and gadgets, tap into the hottest play trends and those elusive Christmas hits at the Kids, Toys & Play sector. Buyers looking for the next big thing won’t want to miss the opportunity to discover the latest hottest products from Aurora World, Keel Toys, Ty UK Ltd, Noble Collection, The Puppet Company, Orange Tree Toys, House of Marbles, The Playwrite Group Plc, Gibsons, Usborne Publishing Ltd, Berg Toys, Bigjigs Toys Ltd, and Moulin Roty.

Stand space in the Greetings sector in Hall 3 is also nearly sold out. Greeting’s card and gift companies showcasing their new Christmas, everyday occasions and birthday collections include Ling Design, The Great British Card Co, Cardgains, Wrendale, Paper Salad, The Seed Card Company, Rachel Ellen, Otter House, Louise Tiler, Museums and Galleries, and Noel Tatt. The big trends coming through are in diversity and sustainability.

The Party sector is full of exciting and bright new finds for every occasion. From decorations and balloons to dress-up, visitors will discover the big party players including Pioneer Qualatex, Unique Party, Gemar, I.T.I Balloons, Rubies, Gemar and Grabo balloons and party ware. Celebration suppliers include Hootybaloo, Ginger Ray, Allandra, wrapping paper from Glick, and to make celebrations go with a bag, crackers from Robin Reed, Eco Cracker Company, Glenart and Eurowrap.  

Bringing the festive season to life, from small seasonal decorations to life-size Santa’s and show-stopping festive trees, Christmas at Spring Fair 2022 will sparkle with Swift, Festive Productions, Shatchi, Festive Lights Ltd (Twinkly ), and Mercer Agencies.

The Floral sector, encompassing floral décor for every season including Christmas - from artificial flowers and trees to single-stem flowers and wreaths - sees all the main players return to Spring Fair with fabulous new displays expected from Floral Silk, Treelocate, Swift Imports, CB Imports, HS Williams (Sage Décor), Lotus Imports, Florists Supplies, Sincere, and Jeno Floral.

The Everyday sector, which showcases the most diverse range of product sectors under one roof and is re-energising the traditional ‘volume’ visitor and attracting independent retailers looking to take advantage of better prices, product, and promotion, is 90% sold with Hunter Price International Ltd, RTC Direct, Tallon International Ltd, PMS International Group Plc, Davies Products (Liverpool) Ltd, Whitefurze Limited and many more filling the halls.

Design & Source, originally called Sourcing, brings the international market to the UK along with ethical and sustainable manufacturers from all over the world to one unique destination. The new Design & Source sector will incorporate more product types including home textiles, lighting, funky and contemporary gifts, artisan products, as well as tableware, kitchenware and flatware for catering and hospitality buyers. As the only international sourcing platform of its kind in the UK, Design & Source is also the destination for visitors looking to grow or start their own white label offering, with direct access to key fabricating regions without the hassle of travelling overseas.

Suzanne Ellingham, Head of Content, Hyve Group plc, commenting on the empowering change content theme at Spring Fair, says; “Retail is changing, and its changing in all areas of businesses. This year’s Inspiring Retail Stage theme of empowering change will feature inspiring and innovative retailers who are changing their business with a positive impact. From the drive towards sustainability and transparency, how retailers are evolving customer experience, consumers shopping everywhere, on every channel, and how to make that work for independent retailers who are time poor….   Industry leaders, trend forecasters and a range of retailers will be sharing their stories with the Spring Fair audience in the hopes that sharing these ideas will give retailers the confidence to change and may even spark a few ideas.”