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Scent marketing, also known as ambient fragrance, is a strategic approach used by retailers to enhance the customer experience and strengthen brand identity through the use of specific scents. By diff ... -
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Periodic spikes, often tied to holidays like Christmas, Valentine's Day or cultural events like New Year’s Eve, create lucrative opportunities for businesses to capitalise on heightened demand. But st ... -
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The Autumn Budget 2024, presented by Chancellor Rachel Reeves under the new Labour government, introduced a series of changes that will affect small businesses across the UK. The measures aim to boost ...