Alison Battisby is an international social media'speaker'and consultant, with over 14 years of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including John Lewis, Tesco, Estee Lauder, and Yves St Laurent as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram. She teaches, creates and consults on the latest social media marketing strategies.'