Jim Norman
Burgess & Leigh Ltd make Burleigh pottery in the home of the industry, Stoke-on-Trent. Burleigh is the most iconic and quintessentially British ceramics brand with a global following. Domestic and export customers admire the storied designs, unrivalled provenance and authentic craft skills that make Burleigh highly desirable to own.
'
'Jim Norman continues the export traditions established by the business founders, Messrs Burgess & Leigh, in the late 19th'century. Jim has recognised that customers are increasingly interested in buying products that have depth and authenticity, telling Burleigh's stories to a receptive audience has helped establish the brand as the pre-eminent British ceramics brand with a growing export market.
'
'Jim's advice is 'achieving success in exporting is to clearly identify what makes your products and services different. Where possible leverage this through pricing to generate strong margins'.
-
06-Feb-2024Inspiring Retail StageSelling Overseas: How I Grew my Business and the Lessons I Learnt