Kasia Little is an award-winning marketer with a decade of experience in brand and digital marketing across the healthcare and DIY sectors. 

Currently, she leads Digital Content at Bayer Consumer Health, where she has been instrumental in driving the EMEA-wide adoption of GS1 2D barcodes. 

Her innovative work in partnership with Brand teams, Zappar & Digimarc has resulted in the launches of accessible GS1 QR codes on Berocca and Canesten and has earned Bayer a nomination for the prestigious 2025 PAC Global Awards for Universal Design. A passionate advocate for meaningful, human-centered digital experiences, Kasia champions digital inclusion and accessibility as a core component of Bayer’s societal sustainability agenda. She is excited to help shape the future of connected packaging with GS1.