Globally renowned and respected, Kate Hardcastle MBE is the ultimate authority on consumer insights—a trusted voice and leading advocate known as the “Customer Whisperer”™. With a career spanning three decades, Hardcastle has pioneered the way in which brands connect with their audiences, shaping strategies for some of the world’s most iconic names, including Disney, Marks & Spencer, and American Express. Drawing on direct insights from panels of consumers every month across multiple sectors, she crafts unparalleled strategies that elevate customer engagement, building genuine respect and authenticity between consumer and business.

Hardcastle’s influence has cemented her as an advisor who takes businesses from good to great, transforming them through enhanced consumer connections and actionable insights. Her impact extends to the world’s biggest stages as a respected keynote speaker, captivating audiences at events such as Cannes Lions, Seamless, and Shoptalk across the spectrum of industries, including retail, consumer trends, and fintech.

As a formidable media commentator, she has made over a thousand contributions on major networks worldwide, including BBC, Sky News, CNN, CNBC, and NHK Japan, bridging consumer insight with practical, transformative advice. Hardcastle also launched a successful podcast, bringing to life the business lessons from the music industry.

Throughout her career, Hardcastle has been recognised with more than 25 national and international awards, including an MBE from Her Majesty The Queen for services to business and entrepreneurship. As the founder of the Buy Smarter, Buy Greener campaign, she is a passionate advocate for sustainable consumerism, championing responsible practices that resonate with today’s growing conscientious buyer.

Known for her down-to-earth, realistic, and impactful approach, Hardcastle has worked at every level of business, from production floors to boardrooms, ensuring her insights are both grounded and transformational. Looking ahead, she is set to launch her first book, "The Science of Shopping”  in 2025, further expanding her influence and reach as the ultimate consumer champion.