Koral is the Founder & Managing Director of The Ready House. His previous experience spans over 10 years in varying global agencies, running the global marketing & new business departments. He found a passion for launching brands from the ground up, plus also reinventing established brands to keep relevant and at the forefront of their sector. Starting The Ready House was focused on changing & disrupting the dated consultancy model through a proprietary data-led approach, and bringing brands to life through content, turning customers into brand-champions. They operate within the placemaking, fashion and hospitality sectors. The future of brand is about unlocking the potential within a brand's community, and they get hungry brands Ready for this shift.'