Laura Newbold Breen joined ACID in December 2023 as COO following 10 years as Head of Legal for Magmatic Ltd, previous owner of the Trunki brand. In June 2024, Laura was appointed the new CEO of ACID, renewing her commitment to supporting the ACID Community and ensuring we are armed in the fight against intellectual property (IP) infringement. 

Laura holds a Masters’ Degree in Psychology and has extensive experience in a wide range of business areas including HR, Operations, Compliance and H&S as well as IP. She is passionate about UK manufacturers, designers and SMEs and committed to supporting them navigate the complexities of IP.