Nicole Higgins is a seasoned professional with over 18 years' experience in the retail industry, having worked as a buyer with blue-chip companies such as Primark and M&S across multi product categories from Bras to Beauty.

Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability.

Nicole specializes in guiding businesses through the intricacies of start-up, strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape.

She is also a passionate advocate for sharing knowledge and fostering entrepreneurial spirit. She is the host of the weekly podcast "Start Scale Succeed," Listeners gain access to a treasure trove of tips, advice, and inspiring stories, The podcast a must-listen for aspiring and established product business owners with over 125 episodes for you to choose from.

Major television networks turn to her for her insights and guidance in retail programs. Her practical and results-oriented approach has made her a sought-after collaborator in the media industry, where she contributes her expertise to help shape compelling narratives for retail-focused content.