![Wajih Rehman](https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/springfair-2024/media/libraries/speakers/Wajih-Rehman.jpg/fit-in/500x500/filters:no_upscale())
Wajih Rehman
Wajih leads product vision, strategy, and innovation at Fabacus, driving the next generation of digital tools for the brand licensing sector. Building on his experience from GS1 and Disney Consumer Products, he brings a unique perspective at the intersection of brand licensing, data standards, and digital transformation.
At Fabacus, he is pioneering the development of a structured ontology for brand/IP licensing, verifiable product registries, and digital product passports for licensed consumer products. Passionate about bridging the retail-licensing data divide, he champions structured, interoperable data and industry-wide standards that unlock new commercial opportunities while ensuring integrity and trust in licensed products.
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04-Feb-2025Licensing LabUnlocking Licensing Potential: Standards and Solutions with GS1 and Fabacus