Zak Walters is the co-founder of Vinca Wines, an award-winning range of organic wines produced with sustainability at the forefront. Vinca was founded to offer exceptional wines in convenient, recyclable cans, without compromising on quality or the planet.

At the end of 2024, Zak led the rollout of GS1 2D barcodes across Vinca’s products to meet updated EU regulations. Working with Prove Anything, Vinca introduced a QR code system that enables localised translations and region-specific content. This innovative solution not only ensures compliance but also enhances how consumers engage with the brand and products. 

Zak is passionate about finding practical ways to combine creativity and technology to solve challenges, grow customers, and build brand.