Licensing Masterclass

Step into the world of strategic brand enhancement with our exclusive retail Licensing Masterclass, led by Catrina O'Brien, UK Licensing Director at Hasbro Inc. Learn directly from the stewards of iconic brands like Peppa Pig, Transformers, My Little Pony and Furby as Catrina shares best practices, do's and don'ts and the transformative impact of licensing on your business. This session offers a comprehensive look at licensing essentials, from understanding the lifecycle of new hits and evergreen brands to mastering collaboration and product development. A must-attend for retailers and creators looking to add a new dimension to their offerings through strategic partnerships and licensing agreements.