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Send your buying to new heights with Connect @ Autumn Fair

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THE LEADING UK TRADE SHOW

FOR RETAIL'S BUYERS & SUPPLIERS

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BRINGING THE BEST OF RETAIL TOGETHER FOR 75 YEARS

As the UK's largest retail trade event, Spring Fair brings together home, gift and fashion retailers and suppliers of all sizes from across the industry to create new business opportunities. Join our 2025 show as we celebrate 75 years of unmatched innovation.

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LISTEN TO RETAIL INSIGHTS

To mark our 75th anniversary, we’ve launched an exciting podcast that highlights the brands and people who have contributed to our long-standing success. Hosted by legendary TV personality Jeff Banks, this series will feature 15 interviews with retail's most influential figures. Listen to episode 1 now!

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SHOWCASE YOUR PRODUCTS

Make sales that matter! Put your products in front of purchase-ready buyers at the trade event with a collective buying budget of £2.25bn.

EXPLORE EXHIBITING

FIND YOUR NEXT BESTSELLER

Explore over 1 million products, with 38% available exclusively at Spring Fair. Let us help you curate your next bestselling collections.

EXPLORE ATTENDING

YOUR BRAND, FRONT & CENTRE

Whether you're a large-scale producer, a growing business, or just starting out, Spring Fair is the ideal platform to showcase your products to the UK’s largest gathering of ready-to-buy national and international retailers. It’s the ultimate marketplace to present your next bestsellers directly to the retail key decision-makers eager to discover new product collections for their stores.

MEET PURCHASE-READY BUYERS

From independent outlets to large department stores, 85% of our visitors have purchasing responsibility which means you’ll meet buyers that buy.

75 YEARS OF INNOVATION

As the UK's most trusted retail marketplace, our legacy of expertise attracts the largest buyers from across the industry - and this year's anniversary event is set to be even bigger!

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FEATURES THAT FACILITATE BUSINESS

From a fully committed community development team to new showcasing opportunities, each year we bring you tailored features that encourage order-writing and meaningful networking.

OPPORTUNITIES FOR NEW & GROWING BRANDS

Our New Business Pavilion offers new and smaller businesses an affordable way to showcase their products. We work with companies of all sizes, helping you maximise your opportunity at the show with flexible pricing to fit your budget.

NEW BUSINESS PACKAGES

  • "We come to Spring Fair due to the variety of buyers, from independents to the big stores we all dream of. There has been a buzzing atmosphere with lots of new clients and there are lots of smiling faces."
    Sean Johnson
    Quay Traders, General Manager
  • "It’s a very nice experience! We got so many contracts and found it very good to grow our business.’’
    Usman Ali
    Cotton Wonders LTD, Sales Director
  • ‘‘It’s been a fantastic experience at Spring Fair. We’ve met some wonderful potential stockists and made connections that will last a long time.”
    Katherine Khangurra
    Libra Fine Arts

Buyer spotlight

Independent Buyers

Alongside national brands, Spring Fair also hosts the largest gathering of independent retailers attending from Land’s End to John O'Groats to source new products. We work with key industry associations like the Gift Association, Greetings Card Association and British Independent Retailers Association to support and engage with retailers across the UK.

EXPLORE BUYERS

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Exciting 2025 Features

Advisory Board

The Spring & Autumn Fair Advisory Board unites industry leaders to drive innovation, foster collaboration and shape the future of our shows. By offering valuable insights and giving all exhibitors a voice, we're ensuring that the needs of the entire retail community are heard. Learn more about our members below.

Meet the Board

Inspiring Content

From retail icons like Mary Portas OBE, Mary Berry DBE and Theo Paphitis to industry giants like Kantar, TikTok and Google Digital Garage, year after year we bring you inspiring content, the latest trends forecasts and much more.

Explore Speakers

The Summerhouse Edit, relaunched!

A carefully curated selection of premium lifestyle brands spanning Home & Gift this year, The Summerhouse edit is bigger and better than ever. It’s the must-see destination for buyers looking for the finest high-end and luxury products.

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YOUR QUESTIONS, ANSWERED

WHAT IS SPRING FAIR?

Spring Fair is the retail industry's number one wholesale home, gift and fashion trade event, welcoming more than 38,000 visitors through the doors of the Birmingham NEC to trade with over 1,200 suppliers exhibiting their products over the course of 4 days.

WHY ARE TRADE SHOWS IMPORTANT?

Trade shows are a time-efficient way to source new products, often leading to unexpected inspiration. They offer a hands-on experience, allowing buyers to truly understand the products and how they’ll resonate with customers. With thousands of items on display, it's easy to spot emerging trends and gain insights. Plus, they provide a valuable opportunity to build relationships with suppliers and industry peers.

WHAT'S NEW FOR SPRING FAIR 2025?

This year, we’re celebrating our 75th anniversary with exciting initiatives and many new show features, including a revamped Summerhouse destination, new product showcases, giveaways, exclusive discounts, and fresh content. As always, we’ll be welcoming the biggest, best and newest brands in the industry. Stay tuned for more details about new show features.

BE PART OF SPRING FAIR 2025!

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