Where commerce meets creativity
Spring Fair 2026 is the UK’s leading trade show connecting home, gift, fashion and garden buyers with brands that shape the seasons ahead.
Today’s retailers blend categories and ideas – home with fashion, gift with lifestyle, design with functionality. You’re the masters of the mix, redefining what modern retail looks like.
Spring Fair has evolved to reflect that energy – where creativity meets commerce, and every connection sparks something new.
Find your next bestseller
Explore over 1 million products, with 38% available exclusively at Spring Fair 2026. Let us help you curate your next bestselling collections.
38,000+
buyers
7+
decades of success
1,500+
suppliers
Meet your dream suppliers
From artisanal creators to large-scale producers this is your chance to shake hands with the perfect suppliers. Take a look at the brands and collections you'll discover.
Trusted by the retail industry
Spring Fair's 75+ years of retail expertise attracts leading suppliers and buyers from across retail. We're trusted by the industry to create new and lasting opportunities for businesses success.
Show sectors
Discover our curated product sectors designed to inspire your buying journey.
Explore the breadth of categories shaping the season’s trends from home and gift to fashion, everyday essentials and more.
Home, Living & Décor
A collection for the home of decorative interiors, occasional furniture and décor.
The Summerhouse Edit
A collection that is the most beautiful, style-led and on-trend homewares and gifts.
Beauty & Wellbeing
Find the feel-good products with indulgent appeal for your beauty & wellbeing.
Gift
Discover everything from licensed products to design-led gifts and collectibles in our Gift sector.
Greetings, Party & Celebration
A vibrant collection of cards, gift wrapping and designed stationery.
2026 must sees
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Design at Spring Fair is where style meets function, a sophisticated dual-purpose environment where design becomes dialogue. It's a space blending trend-focused presentations with elegant networking – where your brand takes its place among leading names in lighting, ceramics, textiles and furniture. -
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At Spring Fair 2026, we're reintroducing the Licensing Lab – a dedicated space where licensors, agencies, designers and licensees come together to showcase ranges, share insights and make partnerships. At Spring Fair, the Licensing Lab connects this world of creativity directly with retail. -
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“I’m delighted to host The Style Atelier at Spring Fair – a space where creativity, conscience and commerce meet. As we explore the future of fashion, it’s vital we celebrate aesthetic innovation alongside the growing movement towards ethical and sustainable practice.” – Caryn Franklin MBE, Fashion Commentator & Co-Founder of All Walks Beyond the Catwalk
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"We come to Spring Fair due to the variety of buyers, from independents to the big stores we all dream of. There has been a buzzing atmosphere with lots of new clients and there are lots of smiling faces."
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"It’s a very nice experience! We got so many contracts and found it very good to grow our business.’’
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‘‘It’s been a fantastic experience at Spring Fair. We’ve met some wonderful potential stockists and made connections that will last a long time.”
Our latest retail news and insights
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34% of British adults say they use their garden or outdoor space (e.g. balcony/window box) to grow their own herbs, fruit and vegetables (HTA, 2023). In recent years, there has been a significant surg ... -
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We now live in an era where physical retail is constantly forced to evolve and adapt amongst e-commerce, one format has emerged as a powerful tool for brands seeking to connect with consumers in meani ... -
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Explore the UK fashion industry’s 2025 performance, from market growth and sustainability to e-commerce, and resale. A full breakdown of trends, stats and what to expect in 2026.
Your questions, answered
What is Spring Fair?
Spring Fair is the retail industry's number one wholesale home, gift and fashion trade event, welcoming more than 38,000 visitors through the doors of the Birmingham NEC to trade with over 1,500 suppliers, exhibiting their products over the course of 4 days. We’re the ultimate "shop for shops”, home to the latest products, trends and industry leading insights of Spring Fair.
Browse, feel and experience what’s new within home, gift and fashion, make long lasting connections and recharge your retail know-how for the important year ahead. Our live event is held across 4 days in February at the NEC Birmingham, with its central location making it easily accessible for both UK and international visitors.
If you want to find your next best-seller and form valuable new connections, then Spring Fair is the place for you. There’s so much to discover…
Why are trade shows important?
Trade shows are a time-efficient way to source new products, often leading to unexpected inspiration. They offer a hands-on experience, allowing buyers to truly understand the products and how they’ll resonate with customers. With thousands of items on display, it's easy to spot emerging trends and gain insights. Plus, they provide a valuable opportunity to build relationships with suppliers and industry peers with Spring Fair.
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