What is Spring Fair?
Spring Fair is the UK's leading retail trade show, held every February at the NEC Birmingham. It's where retail buyers source home, gift, garden and fashion ranges from over 1,500 wholesale brands, and where exhibitors and suppliers meet the retailers ready to stock what's next.
Independents, department stores, garden centres and online retailers come to fill their shelves for the year ahead and get a first look at what customers will ask for next.
And the ranges are only half of it. First meetings become first orders, and first orders become partnerships still going strong a decade later. Retail runs on its people, and once a year they all show up. In real life.
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