EXHIBITOR FAQS:
PURE LONDON TRANSITION TO SPRING FAIR

Why has the Pure London event been discontinued?

Pure London has been a fantastic platform for the fashion industry, but we're always looking for ways to better serve our exhibitors, visitors, and partners. After careful consideration, we made the strategic decision to consolidate Pure London with Spring Fair to create a more comprehensive, high-value event experience for the entire retail industry that caters to the UK and not just the London market. Unfortunately, a broad and commercial Fashion show isn’t viable in the London but we believe that by moving Pure to Spring Fair, we can deliver a stronger, more compelling Fashion show at the price points that Pure exhibitors expect.

What is the Spring Fair, and how does it differ from Pure London?

Spring Fair is the UK’s most vibrant and diverse retail trade show in the UK that will be celebrating its 75 years in February. It showcases the widest range of products in the UK across multiple sectors, including fashion, accessories, home, and lifestyle. By moving the Pure London experience to Spring Fair, we aim to create a broader, more impactful show that allows retailers and boutiques to discover a greater variety of products and categories in one place. We know that boutiques and retailers alike are diversifying their offerings and so by aligning Pure to other sectors like Beauty & Wellbeing, Greetings and Gift, we are creating a more comprehensive show that matches the needs of the buyers.

When and where will Spring Fair take place?

Spring Fair is held at the NEC Birmingham from 2-5 February. This venue offers the scale and facilities required to create an expansive and engaging environment, making it easier for retailers and brands to connect and do business.

What fashion-focused offerings can I expect at Spring Fair?

Spring Fair already homes Moda – a dedicated fashion sector, featuring curated selections of apparel, accessories, and footwear from leading brands and designers. Our goal is to ensure that the spirit and essence of Pure London are well-represented within the Spring Fair fashion section alongside Moda.

Will the Pure London brand still be present in any way at Spring Fair?

Yes, we are committed to maintaining the essence of Pure London within Spring Fair. By bringing together Pure and Moda at Spring Fair, we will reflect the high standards and unique identity that Pure London exhibitors and attendees have come to expect alongside the scale of brands and visitors that Moda offers.

What benefits does this transition offer to exhibitors and attendees?

By combining the shows, exhibitors gain access to a larger audience spanning various retail sectors. We will be bringing together the two audiences with an overall strong proposition. Attendees can explore a wider range of products across categories, discover new business opportunities, and experience a one-stop-shop for retail trends, insights, and networking. Spring Fair will home a dedicated Cat-Walk across the 4 days as well as a Fashion dedicated Café, workshops, masterclasses, networking receptions and trails. Pure has long been known for its unrivalled curation of international brands with over 60% of exhibitors coming from oversees. This transition ensures that Spring Fair is able to showcase and grow the international participation of Fashion brands.

Can I get a refund if I don’t want to participate in Spring Fair?

If you do not wish to transition your Pure London participation to Spring Fair, we understand and are here to support you. We can discuss your options, including potential refunds or alternative arrangements.

Can I move my participation to the Scoop event instead?

We can offer you the opportunity to apply to Scoop, if you feel that the Scoop event aligns better with your brand’s objectives, we’d be happy to explore this option with you. Scoop offers a unique, boutique-style environment that might be a good fit, especially for premium fashion brands. Scoop’s price points are different so if you were successful with your application, we would re-issue you a contract aligned to Scoop’s pricing model.

Why has this decision been made now?

The decision was made after evaluating how best to serve our exhibitors and attendees in an evolving market landscape. By integrating Pure London with Spring Fair, we can provide a more comprehensive, industry-leading event that caters to the broader retail ecosystem. Timing the change for this season allows us to set up for a smoother transition and give our community sufficient time to adjust and plan.

What type of buyers does Spring Fair attract?

Spring Fair attracts a diverse audience of buyers across the retail spectrum. This includes independent boutiques, department stores, e-commerce retailers, and more, spanning sectors such as fashion, accessories, home, lifestyle, and giftware. Attendees come from various retail backgrounds, offering exhibitors a wider range of networking and business opportunities with potential buyers who are actively looking to expand their product offerings. Spring Fair caters to the entire country, and as it is less than 90 mins by train from the capital, it attracts over 5,000 retailers from London.

What if I am already exhibiting at Spring Fair?

If you're already exhibiting at Spring Fair, this integration with Pure London is an added advantage for you! You’ll benefit from increased traffic, as we expect many fashion-focused retailers and buyers from Pure London’s community to attend. This expanded audience means more opportunities to network, engage with new buyers, and showcase your products to a broader and more diverse market. We can discuss any adjustments or enhancements to your participation to make the most of this transition including added space at Spring Fair or a refund for your Pure participation.

Why is this a good thing for Spring Fair exhibitors?

This integration is a significant advantage for Spring Fair exhibitors. By bringing in Pure London’s fashion-focused community, Spring Fair will attract more buyers specifically interested in fashion and accessories, boosting footfall in these areas. The expanded visitor base provides exhibitors with access to more retail sectors under one roof, increasing the chances of connecting with buyers across multiple industries. Additionally, the combination of both events fosters a more dynamic, high-energy environment that enhances networking, partnerships, and business opportunities for all exhibitors.