MODA x Pure 2025: BIGGER AND BETTER THAN EVER

DISCOVER MODA X PURE AT SPRING FAIR 2025

Welcome to the industry’s largest, and most trusted fashion destination. Home to 4 main sectors; womenswear, clothing & footwear, fashion accessories and jewellery & watch collections, Moda x Pure promises to excite and delight twice a year showcasing the latest trends in retail fashion.

Located at Spring and Autumn Fair within the Birmingham NEC, this is where future best-sellers are discovered, collections curated and brands defined.

MORE TO DISCOVER

By attending Moda x Pure at Spring Fair, you’ll get exclusive access to 3 dedicated fashion destinations plus many more.

TRUSTED FOR 75 YEARS

By combining Moda and Pure’s 30 years of fashion innovation and Spring Fair’s 75 years in the industry, we’re offering you an event backed by decades of expertise.

MEET THE INDUSTRY

As the meeting place for where fashion meets opportunity, Spring Fair is the perfect occasion to network with suppliers and retailers in the fashion industry and beyond.

“Exhibiting at Spring Fair has been amazing. I spoke to lots of buyer I would never have met otherwise. It is very buzzing I’m absolutely loving it!”
Liz Crow
Founder, Liz Crow London

3 TREND-LED FASHION DESTINATIONS

WOMENSWEAR, CLOTHING
& FOOTWEAR

Stay ahead of the clothing trends and explore the latest edits!

explore destination

FASHION
ACCESSORIES

Steal the show or curate a stand-alone collection with iconic accessories.

explore destination

JEWELLERY
& WATCH

Discover hidden gems from Pure at Spring Fair's captivating jewellery collections.

explore destination

WHAT’S ON AT MODA X PURE 2025

MODA X PURE CATWALK

The iconic Moda Catwalk is your front-row seat to the latest trends to hit the fashion world. This curated show profiles some of the iconic brands at Moda.

EXPERT INSIGHTS

From Dame Zandra Rhodes to Paul Wright, each show, the Moda x Pure Stage hosts exceptional guest speakers offering insights to the future of fashion retail. 

3 SHOW DESTINATIONS

Discover an amazing variety of exhibitors showcasing the newest and most exciting trends across our definitive destinations.

ABOUT MODA X PURE FASHION

A key piece of the Spring Fair puzzle, Moda x Pure presents an exciting and ever evolving fashion destination that encompasses the latest trends, led by our trend partner BDA, new designers, and must have looks that will take over this season (and all seasons thereafter).

Moda x Pure is the destination for not only sourcing your latest collection, it’s where fashion meets opportunity. We are shaping the future of fashion; showcasing the most creative brands from the most exciting designers.