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Exhibitor Zone

JOIN 1,200 INDUSTRY-LEADING BRANDS

Put your brand front and centre at the industry's trusted showcase for 75 years! Each season, suppliers partner with us in order to meet thousands of purchase-ready buyers looking to discover quality wholesale products, like yours.

Spring Fair stats

MEET BUYERS THAT BUY

84% of our visitors have purchasing responsibility which means you’ll be connecting with purchase-ready buyers.

DISCOVER A GLOBAL AUDIENCE

From local retailers to 2000 international stockists, discover a world of buyers under one roof.

CREATE QUALITY RELATIONSHIPS

Attending the show gives you the opportunity to make connections, in person with your dream buyers.

BE PART OF THE NEW BUSINESS PAVILION

If you're a new business, join our New Business Pavilion to connect with top buyers and launch your brand with us.

EXPLORE THE PAVILLION

DISCOVER BUYERS

Independent Retailers

  • "There's absolutely no substitute for a face to face conversation with your supplier."
    Managing Director, Paper Tiger
  • "When we come to Spring Fair we source products with sustainability in mind."
    Graham Harts, Managing Director, Harts of Stur

THE EXHIBITOR EXPERIENCE



  • "For us there's no better way [than Spring & Autumn Fair] of finding new customers."
    Damon Murphy, Director, Jess & Lou


  • "[This show] is a critical part of our business."
    Stephen Illingworth, Senior Director, Widdop


  • "Spring Fair is the best place to launch new products."
    Sue Lockey, Co-Founder & CEO, The Puppet Company LTD

SUPPORTED, EVERY STEP OF THE WAY

We're here to help you showcase your brand from the moment you sign up.

 


SHOW GUIDE & LITTLE BLACK BOOK

To ensure you're found by the right buyers, your brand will be featured in our show preview and on-site guide.


EXHIBITOR ZONE

Our exhibitor-only website portal gives you access to marketing toolkits, comprehensive guides and so much more.


DIGITAL PROMOTION

Along with a dedicated brand profile on the Spring Fair website (visible to 700,000+ visitors) we also supply you with branded assets to help you promote your presence to customers and prospects.


PERSONAL TOUCH

From the first phone call to the last sale, our dedicated account managers are here to guide you through your entire Spring Fair journey.

Increase Your Exposure

Exhibitor Masterclasses

We offer all exhibitors business solution masterclasses from leading agencies and experts. Giving you the tools you need to grow your business.

Product Showcases

Throughout the show we curate product-led areas that enable the discovery of your collections beyond your stand. These include competitions, dedicated displays and so much more.

sponsorship opportunities

Brand Promotions

We collaborate with you to create branded areas, displays and giveaways. Get in touch with us to start chatting about potential branding, lead generating and educational opportunities!

 

Learn the Tips and Tricks of Exhibiting

 

 

From ambience to sustainability, discover the tips and tricks to making the most of your exhibition experience. 

 

In partnership with Stephen Spencer, founder and owner of Stephen Spencer + Associates, we’ve put together a helpful video series on How to Master Tradeshows. Sign up now to get the full series delivered to your inbox!

 

Stephen Spencer

Exhibit at Spring Fair 2025

Fill in our enquiry form and a member of our sales team will be in touch. 

START YOUR JOURNEY

FAQs

What is Spring Fair?

Spring Fair is the season’s number one wholesale home and gift trade event, welcoming more than 35,000 visitors through the doors of the Birmingham NEC to trade with 1,400 exhibitors over the course of 4 days.

Why exhibit at an event like Spring Fair? 

Spring Fair offers exhibitors the opportunity to display their products to a large audience over a short period of time, to take wholesale orders at the show, and to build industry contacts and leads for future sales.

What can I expect to see at the show?

Wholesale trading: At Spring Fair there will be 35,000+ visitors searching for their next-belling products. They visit to find and trial products and do business with exhibitors whose products they like. 

Keynote speeches and seminars: Visitors and exhibitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis. 

What is the Everyday destination?

The Everyday destination is a destination for volume and bulk wholesale gift and home products. There are many categories of products in the Everyday destination including day-to-day household items, outdoor activity products, and baby care. 

OUR LATEST RETAIL INSIGHTS

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  • The Most Popular Faux Floral Trends for 2020

    The Most Popular Faux Floral Trends for 2020

    09 Apr 2019
    At this year’s Spring Fair, Sarah Garforth, of Hill Interiors, spoke about the faux floral industry and the bestselling products that retailers should be focusing on.
    Read More
  • Ethical Consumerism: Changing the Way Retail Brands do Business

    Ethical Consumerism: Changing the Way Retail Brands do Business

    04 Apr 2019
    There’s a spotlight on ethical consumerism in recent years and retailers are taking notice. A clear majority of people in the UK and worldwide are considering the impact of their retail purchases on s ...
    Read More
  • The Retail Store: How Customer Behaviour is Changing

    The Retail Store: How Customer Behaviour is Changing

    26 Mar 2019
    At Spring Fair this year, Diane Wehrle, the Marketing and Insight’s Director at Spring Board, spoke about how customer behaviour in retail is changing. For anyone that could not make the seminar, we h ...
    Read More

EXHIBIT AT SPRING FAIR 2025

Be part of the retail community that’s shaping high-streets and online stores. 

BOOK YOUR STAND

OUR PARTNERS

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