PURE LONDON AT SPRING FAIR: BIGGER AND BETTER THAN EVER

Discover The Pure Fashion Trade show

For over 30 years, Pure London has been at the forefront of fashion, showcasing exceptional talent from the UK and beyond.

Now enhanced by the dynamic breadth of Spring Fair, this event unites 38,000 buyers and suppliers from the home, gift & fashion industries, creating endless opportunities for growth and collaboration.

Get ready for an enhanced experience that combines an expanded fashion showcase, featuring Pure’s iconic catwalk, with unparalleled networking opportunities and unforgettable stage highlights—all in one dynamic event!

MORE TO DISCOVER

By attending Pure at Spring Fair you get access to 3 dedicated fashion destinations plus 10 additional, industry-leading retail destinations.

TRUSTED FOR 75 YEARS

By combining Pure's 30+ years of fashion innovation and Spring Fair’s 75 years in the retail industry, we’re offering you an event backed by decades of expertise.

MEET THE INDUSTRY

As the meeting place for retail and fashion, Pure at Spring Fair gives you the opportunity to network with suppliers and retailers in the fashion industry and beyond.

“It looks amazing, I’m blown away. I can’t wait to see what else is on offer. It is a very impressive show, I’m very happy to be here.”
Shinel Crerar
Owner of French Kisses

3 TREND-LED FASHION DESTINATIONS

WOMENSWEAR, CLOTHING
& FOOTWEAR

Stay ahead of the clothing trends and explore the latest edits!

explore destination

FASHION
ACCESSORIES

Steal the show or curate a stand-alone collection with iconic accessories.

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JEWELLERY
& WATCH

Discover hidden gems from Pure at Spring Fair's captivating jewellery collections

explore destination

PURE LONDON 2025 IS HEADING TO BIRMINGHAM

A key piece of the Spring Fair puzzle, Pure at Spring Fair presents an exciting and ever-evolving fashion destination that encompasses the latest trends, led by our trend partner BDA, new designers, and must have looks that will take over this season (and all seasons thereafter).

Pure at Spring Fair is not only the destination for sourcing your latest collection, it’s where fashion meets opportunity. We are shaping the future of fashion; showcasing the most creative brands from the most exciting designers.

Frequently Asked Questions

WHAT’S ON AT THE PURE FASHION TRADE SHOW

THE PURE CATWALK

The Pure Catwalk is your front-row seat to the latest trends to hit the fashion world. This curated show profiles some of the iconic brands from Pure London.

EXPERT INSIGHTS

From Dame Zandra Rhodes to Paul Wright, each show, the Fashion Stage hosts exceptional guest speakers offering insights to the future of fashion retail. 